Wendy’s is all in on its new menu item and wants to make sure you are, too. They even have a new customer satisfaction policy: the chain is promising to replace all orders of their Hot & Crispy fries that are anything less than 100% hot and crispy—no questions asked.
The Hot & Crispy Guarantee comes about a month after the new and improved fries made their debut. Billed as a cut above Wendy’s original french fries, the revamped Hot & Crispy fry is supposed to hold heat and maintain shape longer than the original during delivery and takeout—a response to increasing consumer preference for off-premise dining.
However, amidst lackluster early reviews (including persistent and unfavorable comparisons to Burger King’s fries) Wendy’s is giving Hot & Crispy Fries a vote of confidence with its new satisfaction guarantee.
“The QSR Queen is standing behind its hottest innovation,” Wendy’s spokesperson said in a press release. “It’s really that simple. Hot & Crispy guaranteed . . . every time.”
The new fry recipe includes several modifications. The most important is a new “unsquared cut”—a unique, “not-exactly-square” shape that helps the fries hold heat longer, anywhere from 15 to 30 minutes. Hot & Crispy Fries are also lightly coated in batter to enhance crispiness.
In addition to the new customer satisfaction policy, Wendy’s also has a month-long lineup of Hot & Crispy-related deals. Every day for the rest of the month, customers can get a free Small Frosty with any size purchase of Hot & Crispy Fries.
Fry-Day Freebies are also available—free orders of Junior Bacon Cheeseburgers, 10-piece Nuggets, and Classic Chicken Sandwiches—with purchases of Medium Hot & Crispy Fries. Additionally, Wendy’s is offering a number of delivery deals, including $0 delivery fees on weekends and free fry orders throughout October.
The chain has claimed that its new fries outperformed McDonald’s in a recent nationwide survey, with participants preferring Hot & Crispy Fries to the competition at a rate of nearly 2:1.
McDonald’s kicked promotion up a notch for its own fries earlier in 2021, with its Free Fries Friday deal, offering free medium fries every Friday with all $1 minimum purchases. Perhaps french fries are the new Chicken Sandwich Wars?
For more, check out:
And don’t forget to sign up for our newsletter to get the latest restaurant news delivered straight to your inbox.
The post Wendy’s Is Working Hard to Make Their New Fries a Hit appeared first on Eat This Not That.