The United States and Canada have a lot in common beyond just the border. Perhaps most importantly, we share Justin Bieber and Tim Hortons.
As of November 29, we will be able to add another legendary convergence to our list of shared delights: Timbiebs Timbits. Or rather, new specialty donut holes that the superstar singer co-created with Tim Horton’s culinary team.
The sweet new item is a limited-edition treat and will come in three different flavors: the sweet and expected Birthday Cake Waffle, the holiday season–inspired Chocolate White Fudge, and the truly innovative Sour Cream Chocolate Chip. The donut holes will be available for purchase starting on November 29 and will come in a Bieber-branded 10-pack container that reads “timbiebs” in bubble letters. Talk about a trendy way to show up for breakfast.
Bieber, 27, is no stranger to collaborations, having done several throughout his career. Granted, most have not been food-centric. Regardless, he has been promoting this one on social media all week, posting a few different glamour shots of himself with the ‘bits.
Apparently, this union was born organically out of Beiber’s love for the product—per the press release, Timbits are his favorite item on the Tim Hortons menu.
“Doing a Tim Hortons collab has always been a dream of mine,” he said. “I grew up on Tim Hortons and it’s always been something close to my heart.”
Tim Hortons was equally excited for Bieber’s partnership. According to its chief marketing officer Hope Bagozzi, he was a natural choice.
“He knows exactly what our guests already love about the Tims brand,” she said, “and he’s helping us deliver new menu innovations that we know they’re going to love. We’re really looking forward to what’s next.”
The two shared North American icons already have plans for what’s next in the pipeline: a lineup of Timbiebs merchandise available for purchase. More details on that swag will be announced soon.
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